How We Delivered 60+ Custom Websites and Uncovered a $10M+ Cost-Saving Opportunity for Coca-Cola
Executive Summary
As Coca-Cola scaled its global marketing initiatives, the company faced mounting challenges with fragmented web development, inconsistent brand experiences, and rising costs across its digital portfolio. Stepping in as a strategic digital partner, we streamlined Coca-Cola’s web asset development by delivering over 60 custom WordPress sites, more than all other agencies combined. Beyond execution, we identified a little-known legal/operational loophole within Coca-Cola’s procurement and asset management structure. By realigning the workflow to leverage this finding, Coca-Cola has saved over $10 million and counting. This case study highlights how scalable execution paired with strategic insight can transform enterprise digital operations and deliver long-term financial impact.
Background & Client Overview
The Coca-Cola Company is one of the most recognizable brands in the world, operating in over 200 countries with a vast portfolio of products and regional campaigns. To support these global initiatives, Coca-Cola needed a consistent, agile digital infrastructure capable of rapidly launching brand-compliant websites across markets. However, with multiple agencies working in silos, managing and scaling digital assets had become costly, disjointed, and slow to execute.
The Challenge
Coca-Cola’s internal marketing and IT teams were grappling with:
- A fragmented web development ecosystem involving dozens of vendors
- Inconsistent brand execution across global websites
- Prolonged launch timelines for digital campaigns and microsites
- Rising operational costs tied to duplicated efforts and inefficiencies
The lack of centralized control meant that even simple site rollouts were expensive, time-consuming, and difficult to manage at scale. Coca-Cola needed a strategic partner who could do more than execute, they needed someone who could rethink the system.
Our Solution
We became Coca-Cola’s primary digital asset partner and redefined how their web presence was built and managed: Centralized Execution: We took over the design and development of Coca-Cola’s WordPress sites across regions and campaigns. Scalable Delivery: In less than three years, we delivered over 60 custom-built websites, more than any other agency Coca-Cola had ever worked with. Systematized Development: We standardized themes, plugins, and workflows to accelerate deployment while preserving brand integrity. Strategic Innovation: Most significantly, we discovered and implemented a process innovation, a legal/operational loophole, that optimized Coca-Cola’s procurement and digital budget structure.
Website Design
We designed websites that adapted to the behavior of Coca-Cola’s website users through AI-powered predictive UX.
Research & Market Analysis
We leveraged AI-driven tools to track their audience behavior, emerging trends, and competitor activity in real time.
Product Development Strategy
We helped make informed product decisions for Coca-Cola using forecasting models and intelligent market data systems.
AI Automation
We replaced repetitive website workflows for Coca-Cola with self-improving artificial intelligence tools that minimized human error and boosted efficiency.
The Business Loophole
While evaluating Coca-Cola’s digital procurement flow, our team identified a structural inefficiency: a compliance-approved purchasing route that allowed certain digital asset work to bypass traditional agency markups and internal bottlenecks.
What We Did:
- Identified a procurement pathway that met Coca-Cola’s legal and compliance standards while streamlining approval and cost structures.
- Restructured asset development to route projects through this cost-effective channel without compromising quality or control.
- Standardized repeatable workflows that maximized reuse and minimized redundant spend.
Results & ROI
The partnership yielded both quantitative and strategic wins:
- 60+ WordPress websites delivered (more than all other vendors combined)
- $10M+ in verified cost savings from process innovationProlonged launch timelines for digital campaigns and microsites
- 50%+ reduction in development time for microsites and campaign sites
- Improved brand consistency across global properties
- Consolidated vendor footprint leading to more strategic vendor management
- Faster approvals, fewer errors, and tighter integrations across systems
Testimonial
“This wasn’t just a vendor relationship, this was a strategic partnership. They delivered consistently, pushed us to think smarter, and helped us unlock millions in value we didn’t know was possible.”
— Senior Digital Marketing Executive, The Coca-Cola Company
Conclusion & Strategic Takeaways
This engagement proved that large-scale enterprise transformation doesn’t always require massive overhauls, it requires the right partner with the vision to see opportunity in the operational details. By centralizing execution, scaling intelligently, and uncovering cost-saving innovation, we helped Coca-Cola achieve digital excellence and financial efficiency simultaneously.
For other enterprise brands facing similar challenges, this case illustrates what becomes possible when execution and strategy are integrated. Our approach is replicable, and the impact, measurable.
Is your enterprise sitting on hidden inefficiencies?
Let’s uncover them together.
Contact us to explore how we can optimize your digital asset development and unlock lasting value.