Centralized Execution
One partner accountable for site design and development across regions and campaigns, replacing a fragmented vendor list.
Case Study
How BetterBoost Delivered 60+ Sites and $10 Million in Savings for Coca-Cola
As Coca-Cola's global marketing expansion outpaced its web development process, BetterBoost centralized site delivery and uncovered a procurement change that produced more than $10 million in savings.
60+Custom WordPress sites delivered across regions in three years
$10M+In verified cost savings identified through procurement review
50%+Reduction in development time for microsites and campaign sites
Client overview
Client Overview
The Coca-Cola Company operates in more than 200 countries with an extensive product portfolio and constant regional campaign activity. That scale requires a consistent, agile digital infrastructure capable of launching brand-compliant websites across markets on tight timelines.
The challenge
The Challenge
Coca-Cola's internal teams were working across a fragmented web development ecosystem involving dozens of vendors, which made even routine site launches expensive and difficult to manage at scale.
Inconsistent brand execution across global websites
Extended launch timelines for digital campaigns and microsites
Rising operational costs from duplicated effort and vendor overlap
No centralized oversight of web development spend or output
Our approach
The BetterBoost Approach
BetterBoost became Coca-Cola's primary digital asset partner, overseeing WordPress site design and development across regions and campaigns.
Scalable Delivery
Standardized themes, plugins, and workflows to accelerate deployment while maintaining brand integrity across markets.
Procurement Review
BetterBoost identified a compliance-approved purchasing pathway that let qualifying digital asset work move through Coca-Cola's procurement process faster and at lower cost, without changing legal or brand oversight.
Repeatable Workflows
Standardized processes maximized asset reuse and reduced redundant spend across future site launches.
Measured outcomes
Results That Followed
- 60+ custom WordPress sites delivered across regions in three years, more than any other vendor Coca-Cola engaged
- $10M+ in verified cost savings identified through the procurement review, and continuing to compound
- 50%+ reduction in development time for microsites and campaign sites
- A consolidated vendor footprint and more consistent brand execution across global properties
What Coca-Cola's Team Said
“This wasn't just a vendor relationship, this was a strategic partnership. They delivered consistently, pushed us to think smarter, and helped unlock millions in value we didn't know was possible.”
Common questions
What Decision-Makers Usually Ask
Was this engagement really worth $10 million in savings?
Yes. The savings came from a compliance-approved procurement change BetterBoost identified during the engagement, verified against Coca-Cola's own cost data, and it has continued to compound since implementation.
Did BetterBoost replace Coca-Cola's other web development vendors?
BetterBoost became Coca-Cola's primary digital asset partner and delivered more sites than any other vendor engaged during the same period, though the engagement scope was defined by Coca-Cola's own procurement and vendor management process.
What made this project different from a typical website build?
The scale and cadence. BetterBoost delivered more than 60 custom sites across regions in three years using standardized, repeatable workflows, which is what made the procurement and cost-saving opportunity visible in the first place.
Next step
Considering a Similar Engagement?
If your organization is managing web development or digital asset production across a fragmented vendor list, a Free AI Audit is the next step. It reviews your current workflows, systems, and costs, and shows what a comparable result could look like for your business.